Nike’s latest Air Max launch, created by AKQA to transform graffiti walls into Nike stores, has won Grand Prix at 2019 Cannes Lions International Festival of Creativity.

The actual Nike Air Max models were then exclusively available pre-sale by visiting the works using geolocation to purchase

The city’s governor had erased hundreds of street art pieces, which forced the project’s artists to simply update existing works. However, during the project, the governor was convicted for damaging cultural heritage, and with the court-backing of a reinvigorated legitimate license championing the artists, six iconic characters that were previously erased, were resurrected.


Advertising Agency: AKQA, São Paulo, Brazil Executive Creative
Director: Hugo Veiga
Executive Creative
Director: Diego Machado Group
Creative Director: Renato Zandoná Associate Creative Director: Pedro Araujo
Art Director: Christiano Vellutini
Copywriter: Guilherme Pinheiro
Copywriter: Pedro Araujo
Creative Technologist: Renato Jun Okida
Designer: Saulo Monjon
Designer: Christiano Vellutini
Account Director: Aline Garcia
Account Manager: Murilo Candelot Planning Director: Luiza Baffa
Planner: Renato Migrone
Producer: Maya Montenegro
Project Director: Paula Santana
Project Manager: Gustavo Garcia
Project Manager: Juliana Dantas
Producer: Ricardo Franco
Motion Designer: Allan Langer
Motion Designer: Guilherme Romeiro
Director: Tomat
Executive Producer: Fernanda Rossi
Executive Producer: Markinhos Fagundes Cinematographer: Bruna Arcangelo
Editor: Tomat
Movie Set: Markinhos Fagundes
Movie Set: Mariana Gazar
Post Production: Full Frame Post Production Coordinator: Gaia Lemos
Sound Director: Edu Luke
Account: Debora Carvalho
Digital Brand Manager: Rosana Fortes Brand Coordinator: José Diogo Rodrigues Digital Brand Coordinator: Filipe Mascaretti
Brand Director: Gustavo Viana
Retail Marketing Director: Camila Maranezzi
Head of Marketing: Daniel Paz
Curatorship: Instagrafite Holding Company: WPP Group Production Company: Zohar Cinema / Rio de Janeiro
Advertiser Brand Nike / São Paulo
Company: Hefty / São Paulo

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